A good audit explores areas beyond the reach of the headquarter offices. For a brand audit, sometimes we need to put on rubber boots, other times a tuxedo.
And when the sales director says, 'I've been in this field for twenty years, but I never thought of that' • that's the moment we can sit down at our computers and translate what we've learned in the field into strategy, a roadmap, and a creative brief.
The company requested our assistance in launching its new organic flour brand. We started by conducting a brand positioning study, and we were surprised by the diversity in how organic food brands define themselves. We calibrated the tone of voice for the new product and developed a detailed visual identity and packaging brief. Along the way, we also tackled and resolved a cheerful, engaging naming brief.
Product voice
The company recently entered the animal feed manufacturing market as an emerging brand and the strongest local challenger to major international brands. We contributed to fine-tuning the market strategy for one of their retail products. We conducted extensive fieldwork to gain a direct understanding of the competition and current consumer expectations. In the short term, our research led the company to articulate the product’s brand promise in a more layered way.
Naming made easy
We developed a general naming formula for the grain trading group’s new projects that stays outside industry clichés while remaining relevant for stakeholders. The company brings a fresh perspective to the market and, despite its size, approaches questions with a startup’s openness, giving them a particular sensitivity to the 'mathematics' of branding.
Research and market insights
Our client is a successful aggregator of internationally renowned premium and luxury brands. Our task was to assess the maturity of the premium market relevant to the company, understand the tactics of market players, and segment consumer groups with a balance of detail and intuitive insight.
Consolidation and fine-tune
The company has a well-established brand with an exceptional reputation in the pawn market. We conducted a full marketing audit for the leading pawnshop in the region. We analyzed the market and made recommendations to enhance the ergonomics of certain strategically important touchpoints.
Content strategy
We conducted a preliminary study for a highly ambitious jewelry store prior to its opening. We analyzed the brand communication elements of major players in the category and organized the content tactics that could be useful for a successful store launch.
Fresh new approch
Our client is revolutionizing the professional laundry equipment market by placing significant emphasis on providing exceptional client service. Our task was to assess the market perception of competitors and design their online communication strategy while taking into account the company's momentum and high energy levels.
Understanding customers
A web development company specializing in small and medium-sized clients asked us to help determine what upward positioning entails and its medium-term implications. The client’s intuition proved correct; while our research and segmentation added nuance to the picture, it confirmed that the company was ready to target more valuable clients.
However beautiful the strategy, you should occasionally look at the results.
– Sir Winston Churchill
